Web color is very different from print color. Print uses the CMYK color model and we see the color by the way that light reflects off of it. Computer monitors, as well as television and video use the RGB color model. RGB stands for red, green, and blue. By varying the intensity of these colors, you get millions of color combinations. RGB is not reflective, the colors come straight to our eyes from the source.

When creating graphics for your website, you'll use RGB. But, when the computer displays your webpage, it actually changes your RGB code into a hexadecimal code that works with HTML.

Some basic colors, such as white and black, don't need a hexadecimal code, you can simply type in the name of the color.

But there are many "unknown's" out there as well, that need the hexadecimal code.

When choosing the color scheme for your website, you want to choose between 3-5 colors. Don't forget that black and white are always good options to add to your color scheme. There are many different ways that you can make these choices. Your colors should reflect the nature of the website.